Integrated Campaign Workshop
Annual Giving by Design™: Integrated Campaign Workshop is a facilitated working session for philanthropy and development teams. Rather than sitting through a presentation, participants bring one real upcoming campaign—such as year-end, GivingTuesday, a match campaign, acquisition campaign, giving day, or another annual giving initiative—and apply the 5M Architecture™ to it together.
In approximately two hours, the team works through the campaign’s mission, priority audiences, message strategy, campaign momentum, and measurement plan. By the end of the session, participants should leave with the beginnings of an integrated campaign ecosystem they can continue building and executing.