The Playbook
Annual Giving by Design™: The Integrated Fundraising Playbook
A practical playbook for nonprofit professionals ready to move from disconnected fundraising tactics to integrated annual giving campaigns.
By Dakota Davis, PhD
$39.99
About the Book
Design Campaigns as Ecosystems, Not Tactics
Annual giving is often managed one tactic at a time: a direct mail appeal, an email series, a giving day, a match campaign, a stewardship touchpoint. Each may be effective on its own, but when those efforts are not intentionally connected, teams lose opportunities to strengthen the donor experience and learn from the campaign as a whole.
Annual Giving by Design™: The Integrated Fundraising Playbook offers a practical alternative. Built around the 5M Architecture™—Mission, Market, Message, Momentum, and Measurement—the book helps nonprofit professionals design campaigns as integrated ecosystems.
Readers are guided through the strategic questions behind each dimension, with reflection activities and practical exercises that help translate the framework into their own fundraising work. The goal is not to prescribe one perfect campaign. It is to provide a repeatable structure for making better decisions, connecting channels and teams, and building annual giving programs that become stronger over time.
Who the Book Is For
- Annual giving and development professionals
- Fundraising managers and directors
- Small and mid-sized nonprofit development teams
- Communications and engagement professionals who support fundraising
- Nonprofit leaders building or strengthening an annual giving program
- Fundraisers looking for a practical framework they can apply to real campaigns
What Readers Will Learn
- How to think about annual giving as an integrated ecosystem
- How to apply Mission, Market, Message, Momentum, and Measurement to a campaign
- How to connect donor audiences, messaging, channels, timing, and stewardship
- How to reduce siloed campaign planning and improve cross-functional alignment
- How to use measurement as a learning tool, not simply a final report
- A repeatable framework for year-end, GivingTuesday, match, acquisition, and giving day campaigns
About the Author
Dakota Davis, PhD
Dakota Davis is a philanthropy and annual giving professional and the creator of the 5M Architecture™. Her work combines practical fundraising experience with a focus on leadership, donor engagement, and integrated campaign strategy.
Get Your Copy of the Playbook
$39.99 · Built around the 5M Architecture™.