Why More Fundraising Tactics Do Not Always Create a Better Campaign
When a campaign needs improvement, the instinct is often to add something else. I have found that stronger fundraising is frequently less about adding tactics and more about understanding what each tactic is supposed to accomplish.
Why I Started Looking at Annual Giving Differently
Annual giving can easily become a cycle of deadlines and deliverables. I began looking at the work differently when I stopped asking only what needed to go out next and started asking what we were actually trying to build.
What Does It Mean to Design an Annual Giving Ecosystem?
Annual giving is more than a calendar of appeals, emails, events, and campaigns. This reflection explores why I began thinking about fundraising as an interconnected ecosystem rather than a series of separate tactics.